Legitimate, a technology company at the forefront of NFC innovation, today released a data-backed report proving that the future of marketing starts after the point of sale.
NEW YORK, NY, July 22, 2025 /24-7PressRelease/ — Legitimate, a technology company at the forefront of NFC innovation, today released a data-backed report proving that the future of marketing starts after the point of sale. By embedding NFC tags into physical goods—from merch and footwear to artist drops and event wristbands—Legitimate unlocks a new era of post-purchase engagement, loyalty, and first-party data collection.
“Most analytics stop when the transaction ends. Legitimate begins where others leave off—at ownership, re-engagement, and experience,” said Calvin Chan, Founder and CEO.
This report is built on tens of thousands of post-purchase interactions—every one of them triggered by a tap on a physical product. No cookies. No tracking pixels. Just people engaging with real-world objects and unlocking something worth their time.
Across hundreds of tagged items—from merch and footwear to artist drops and live events—we’ve collected a behavioral dataset that reveals not just who scanned, but how often they came back, where they were, and what they did next.
Why It Matters
Most data stops at purchase. We extend it into ownership and re-engagement.
Every scan = zero-party data -opted-in, verified, tied to real usage.
No cookies. No rented audiences. Just direct, actionable insight.
Global Snapshot
Page Views: 75k+
Product Taps: 30k scans across all SKUs
Marketing Opt-In Rate: 95%
Scanned in over 65 countries
Over 250+ hours of digital content streamed
Yes, that beats most email capture forms.
How to Read This Data
Product (SKU): A unique item embedded with an NFC tag—whether a hoodie, bottle, wristband, or sneaker.
Scan: Every time someone taps a tagged product, a scan is recorded. Multiple taps = multiple scans.
Re-scan Rate: Average scans per unique user. Indicates post-purchase engagement and loyalty.
Unique Users: Total distinct people who scanned a product.
Claim: A user verifies ownership, unlocking personalized content and tying the item to their identity or wallet.
Verification: A confirmed, authenticated scan—proving the item is real and Legitimate-enabled.
Opt-In: Users who submit email or SMS during the experience. Higher when content or value is meaningful.
Key Behavioral Trends
1. Event Launches Trigger Real-Time Spikes
Across adidas, Gillian, Sango and more, scan volumes surged 3x–5x on launch or event days.
Example: Gillian’s merch hit 713 scans in a single day—70% of its weekly total.
2. Re-Scan Behavior Is the Norm
The average re-scan rate is 1.67x, showing that consumers come back—an outlier for physical products.
3. Multi-Product Fans = Your Next CRM Strategy
The most engaged users scanned 6+ unique products, often across verticals.
These omni-channel superfans are ideal for loyalty tiers, early access drops, or surprise-and-delight campaigns.
4. Engagement Persists for Weeks
Over 40% of scans happened after Week 1. Legitimate’s tags extend lifecycle marketing far beyond the moment of purchase.
5. Time-of-Day Patterns Unlock Activation Windows
Scan behavior peaks between 12–3 PM and 7–9 PM local time—ideal moments to trigger new content or follow-ups.
6. Location = Intent (Geo-Marketing Goldmine)
We’ve been seen in over 65 amount of countries. Every scan is real. In-person. Product-level. No guesswork. Top cities for scans:
Los Angeles
Tokyo
Paris
Toronto
Berlin
New York City
Industry Snapshots: What We’re Seeing by Vertical
Music & Merch
K-Pop Collaboration: 16000+ scans, 61% claim rate, 42% opt-in rate, 275+ hours Total time spent by customers engaging with digital content
Music Fans in 65+ Countries: Legitimate-enabled merch reached fans in Tokyo, Lagos, Toronto, and beyond
Fashion & Footwear
Puma/Roc Nation Collab: 2,174 scans with a 2.68x re-scan rate
PF Flyers Drop: Opt-in rates as high as 38%
Fashion Week Tags: 3.2K+ live scans during the runway
Events & Pop-Ups
Adidas: 2,144 scans, 2.21x re-scan rate—top performer across the board
Gillian Merch Activation: 1,000+ scans with long-tail engagement
Timberland x Hypefest: Each tag scanned 10+ times during the event window
What This Data Proves
A tag can outperform an email form
Page views reveal community interest and geographic demand
Consent is alive and well—when value is real, opt-in rates soar
NFC + Legitimate = real-time marketing, owned by the brand
Why Legitimate Is a Marketing Secret Weapon
Every scan captured here is a signal a moment when someone chose to engage, return, claim, or share. NFC-enabled products create long-term value: they reveal intent, activate loyalty, and turn physical goods into measurable, ongoing relationships.
With Legitimate, brands can:
Run precision ads based on scan hotspots
Trigger automated emails/SMS based on scan behavior
Host localized events where fans are
Launch gated merch or loyalty rewards post-scan
It’s not just a tag. It’s the new marketing funnel.
About Legitimate
Legitimate is a dynamic technology company delivering NFC-connected product solutions that power marketing, authentication, and digital storytelling. From music to fashion, we help brands build long-term relationships with their audience—one scan at a time.
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