B2B eCommerce site becomes a “shining star” of the sales team.

MINNEAPOLIS, MN, September 13, 2022 /24-7PressRelease/ — Channel Software, an industry-leading provider of purpose-built B2B eCommerce software, has published a new case study detailing the success that Action Supply Products has achieved using the CSX eCommerce platform from Channel Software. Action Supply is a safety and industry supply distributor serving customers in Pennsylvania, West Virginia, Ohio and North Carolina.

Action Supply’s B2B eCommerce website helps customers shop and purchase more products, more easily. Robust functionality, fast site searches and rich product pages have opened up new sales opportunities and improved the customer experience. Built for modern distributors and manufacturers, the Channel Software CSX eCommerce platform is a responsive, flexible and easy-to-use solution that seamlessly integrates B2B eCommerce with any ERP system. In addition, the Channel Software eCommerce platform includes punchout integration that serves one of Action Supply’s largest customers.

The site has become a shining star of Action Supply’s sales efforts. “On our old site, we could only use text to market some of our services,” said Shelley Fink of Action Supply Products. “Now, we can market our rentals, repairs and customer spill kits more easily. Channel Software has been a partner with us every step of the way to make sure it was done right.”

“As B2B eCommerce increases quickly across industries, manufacturers and distributors are expected to provide a fast and seamless shopping experience,” said Curt Olson, president of Channel Software. “Action Supply is an industry leader because they are squarely focused on getting customers the best products with the best service, and we are proud to support their eCommerce initiatives.”

Read more about how Action Supply’s B2B eCommerce site has helped increase sales.

About Action Supply Products, Inc.
Action Supply Products is a second-generation, woman-owned, family business serving Pennsylvania, West Virginia, Ohio and North Carolina. For nearly 40 years, it has been a one-stop, all-encompassing industrial and safety supply distributor offering products that keep customers safe and productive. For more information, visit callforaction.com.

About Channel Software
Channel Software strives to be the leading provider of integrated, B2B eCommerce software and services enabling companies of all sizes to increase sales, optimize their technology investment, and strengthen customer relationships. Since 2001, our CSX eCommerce software architecture and its powerful software logic have been serving the complicated B2B eCommerce needs of forward-thinking distributors and manufacturers. For over 20 years our suite of eCommerce software products and tools has helped define the B2B eCommerce category as it exists today. Learn more at channelsoftware.com.

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