New features combine the Large Language Models behind ChatGPT with company-owned data to produce more effective marketing content at a dramatically lower cost.
PALO ALTO, CA, January 26, 2023 /24-7PressRelease/ — Motiva AI today announced Motiva Generator™, a new product that combines the large language models (LLMs) created by OpenAI and Google with customers’ own content and performance data. Motiva Generator is a new way for marketers to create highly effective messaging based on what types of content and personalized strategies have worked in the past. Generator leverages specific, historical data to actively tune and shape the content-writing capabilities of the best Large Language Models.
“We’re at an important crossroads with AI. Generative AI products like ChatGPT deliver mediocre marketing content compared to what marketers with deep knowledge of their brands and audiences can create,” says David Gutelius, Founder and CEO at Motiva AI. “Generative AI can mimic human creativity, but the output is still often unacceptable to global brands.”
“Motiva’s machine learning over our customers’ data can bring out the best from what these large language models can achieve and leverage what great marketers can do. Combined with Motiva’s ability to actively test out message variations on live audiences, Motiva Generator brings greater impact and specificity to every marketing campaign,” said Gutelius.
Features and benefits of Motiva Generator™ include:
– Combines the latest generative NLP models with local, specific insights
– Create and analyze 5x as many subject lines at a fraction of the copywriting cost
– Use what works from past campaigns to shape and enhance copy generation
– Test multiple variations on live audiences; use the results to shape future campaigns
– Future versions will extend to full copy production across all major marketing channels
– Fully GDPR/CCPA compliant
Motiva Generator is accepting beta signups now. For more information on Generator, visit https://www.motiva.ai/generator-beta/
Email marketing’s ROI continues to outpace other marketing channels at $36 for every $1 spent on average. Motiva Generator brings marketing teams a new way to win even more returns from email at a lower cost.
Motiva Generator bridges the gap between enterprise machine learning and Generative AI – a market itself valued at $8b today and expected to grow at a rate of 35% per year in the next decade. It makes the transition into Generative AI easy for enterprise teams hesitant to trust AI.
Motiva AI is a leader in ethical AI for marketing. Motiva serves some of the most iconic brands in the world, including Cisco, Agilent, PTC, and others, with AI-driven productivity tools that improve digital engagement.
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